Google Adsense Recovery Methods

Tips n’ Tricks on recovering and restoring your Disabled or Banned Google Adsense Account

Adsense is the leading contextual ad serving program in the advertising market today and is a crucial part of any webmaster’s income on the internet today. The problem is most webmasters do not take the necessary precautions and do not always follow the rules and guidelines Google sets therefore forfeiting their opportunity of working with Google.

The following tips are NOT for those who have used Blackhat methods of making money off of Adsense and have been disabled for that reason, but rather this tips are for those who have had their account disabled due to a mistake or unintentional error. Having had my own Adsense account disabled, I can imagine the shock and disbelief I faced when I read the news. Many times I was denied the opportunity of having my Adsense account restored, and here are my secrets of retaining that right to use Adsense again. 

Method 1: Appealing your Ban

First of all, if you were banned for click fraud, whether it is because of your own clicking, paid clicks, or somebody else’s actions, there is a very slim chance that you will have your account restored. But, don’t lose your faith because there is still a possibility that it may be possible to prove your innocence. In order to appeal your ban correctly and have a good chance of making yourself look innocent, here are some tips:

1. Write Professionally – This is crucial. If you’re going to write like a high school graduate, I doubt the Adsense team will do much. You need to position yourself as a business authority. Here is an example of what that should look like:

Dear Google Adsense Support Team,

I genuinely apologize for the trouble that my account and its closure has caused not only me, but also you the company, as well as your third party advertisers. I am really sorry that this situation arose and would enjoy the privilege of having our case reviewed and our account reinstated. If you look at our account history, you will notice that we have never had any issues with fraud or any violation of Google’s TOS before, and neither I nor any of my employees have clicked on any of our ads because we took precautions specifically against this and installed Firefox extensions disabling our own ads from being shown on our computers. 

However, as it turns out, on one of the websites that runs our Adsense campaign, there is indeed a traffic spike in our visitor stats and from a particular source which could have been the cause for this issue. Unfortunately this was out of our hands at that point, so I completely agree with Google on disabling my account at that moment in order to protect your advertisers, but please bear in mind that we have never had any problems with our advertisers as we are facing now, nor have our traffic statistics skyrocketed in the direction that we have seen. I have since talked to various individuals to help me learn more about safeguarding how my ads are displayed, and I have taken the following steps to ensure that something like this will not happen again:

 1. I have read and re-read the Google TOS and taken steps to ensure my websites undoubtedly comply with all Google terms. 

2. Purchased software for my website to monitor all activity to ensure that all fraudulent activity is stopped and prevented. 

3. Will make use of the Google Allowed-Sites feature in the Adsense program to ensure that advertisements appear only on sites that I allow them to and that comply with Google Adsense Program Policies. 

So please review our case and please deduct any earnings that are involved with questionable activity. I do not wish any advertiser to have paid for fraudulent clicks and I will do everything I can to ensure that my sites continue to comply with this program's policies. 

I have enjoyed your program up to this incident and would really love to enjoy the opportunity to work with Google again.

Once again, thank you for your consideration, and I await your response to our case and will continue to ask you to review our case. I have really enjoyed Google, and I'm not going to let it slip away because of somebody who liked the idea of sending fraudulent clicks through our account. 

Finally, I will do everything in my power to keep myself in compliance with Google as well as a valued publisher!

Attached are traffic statistics for www.domain.com, www.domain2.com, and www.domain3.com. The IP addresses our company uses are 34.342.356.12 and 607.34.325.2. 

Thank you for your time, 

John Smith 

Advertising Manager 

Website Name 

Address 

Contact Number

2. Be Polite – The second part to being professional is being polite. Google is one of the top companies in the world so don’t think that sending your frustration and anger will inspire them to reinstate your account. On the other hand, politeness, understanding, and a show of respect for their actions against you will probably go much further.

3. Patience – After you submit your appeal, you end up on a page that tells you that you need to wait up to 72 (or 48) hours until you will receive a response. Don’t resubmit your appeal too quickly. There have been times where it took a week to hear back from them and I know it is really frustrating, but it is well worth losing a week of possible Adsense earnings rather than losing an entire opportunity of working with Google again.

4. Be Persistent – You may not receive a response from Google the minute you submit your appeal. In my case, I’ve waited for about a week before I received my initial response. That response was not the one I was looking for, so I appealed again. In case Google does not respond within 1-2 weeks, send them additional letters of appeal explaining your issue (professionally and politely). Send another appeal every week showing you are serious about your contract with Adsense and your willingness to get back to doing business with them.

IMPORTANT! DO NOT SPAM them with the same exact letter of appeal – you’ll only worsen your situation. 

Should you be denied several times, wait a few months and try again. After all, what do you have to lose? 

BUT WHAT IF I DON’T WANT TO WAIT THAT LONG?

Then, keep on reading for other solutions.

IMPORTANT POINTS TO REMEMBER!

• As much as possible, use facts! Provide Adsense with traffic logs, server logs, etc. Keep your emotions to yourself – letting your anger out on the folks who may ultimately restore your income is not the best idea.

• Offer multiple ways to contact you. However, use the same contact information, and DO NOT give all of your contact numbers (you’ll understand why later).

• Complete all parts of the Adsense Appeal Form! If you do not know certain parts, write either Not Available or Not Applicable. It is very important to have as much information as possible, as this will be a likely reason that Adsense will not reply.

• DO NOT SPAM! We all hate spam and so does Google (they’ve in fact made their search engines very good at detecting spam, and detecting your spammy appeals is not quite as challenging as filtering out spam from the entire internet).

• Actually Read the Google Adsense Program Policies Located here: https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=48182

• Ensure your site complies with those policies! Make sure your website looks honest and trustworthy. There’s nothing worse than having a site that violates their standards and trying to appeal your ban at the same time.

• Once again, be honest, professional, and respectful. AND BE TO THE POINT!! 

Method 2: Create a New Adsense Account

There’s a good change you’re probably reading this eBook because you’ve already tried appealing Google’s decision and received a denial message. You may still use Adsense by creating another Adsense account. It is very important though, to know these things: 

1. How Google Tracks You

2. How to Keep Your New Account from Being Disabled

How Google Tracks You

Google uses the following methods to prevent individuals from using multiple accounts.

-Your IP Address

 -Your Email

-Your Personal Information

 -Your Address

-Your Phone Number

How to Keep Your New Account from Being Disabled

The answer is simple. Don’t use the same IP address, email, home address, or phone number. Now this sounds easy on screen, but is not always easy to accomplish. Here is a method to use which should help you safely register and retain a valid Adsense account. 

1. Buy a Windows VPS and connect to it through Remote Desktop. I recommend http://bbvps.com as I   have used them before. Contact them, and you may be able to get rates for as low as $25/mo or even lower if you ask for minimalistic specs. If $25/mo is too much to afford and you’re a Linux guru, you may be able to find something for $10/mo and try to connect to that through VNC (Been there, done that, but it was too much of a hassle –but it works!). 

Preferably, look for a VPS who’s IP’s are located in your home country, otherwise Google will find it odd that your address and computer location are on opposite ends of      the world.

2.   American Residents – As you know, you are required to submit your SSN to Google in order to receive a paycheck. However, if your SSN is already linked to your other account, you may do the following: 

a.    Use your spouse’s Name/SSN

b.    Register a business or a DBA and obtain an EIN – In most states this is fairly easy and cheap to do. The good news about this method is it is not against Google’s Program Policies. According to Google, you are allowed to have a personal Adsense account, and your business is allowed to have its own account.

They’re very strict about these two being separate entities, however it is possible to have both at once.

Once you have your DBA/Business Name and an EIN you can safely register as a business! Keep in mind though, you must not use the same address (See point #3 below).

 

3. Find another address to register under. Sadly, you cannot register P.O. Boxes therefore you’ll need to find somebody who is willing to give you that letter from Google to validate your account. Preferably, ask your parents, grandparents, siblings, etc and use their address. 

4. Phone Numbers! You’ll need a different phone number to sign up with Adsense. Most people nowadays have a home phone and a cell phone, therefore this is usually not a problem. If you cannot find a phone number you have not already informed Google about, then there are plenty of 1-888 numbers you may lease for several bucks in case Google decides to use Phone Verification.

5. Your Name – You DO NOT have to change your name. This will not put your new account at risk as long as you do not use the same address, email, IP, or phone number.

IMPORTANT POINTS TO REMEMBER!

• Your domains ARE NOT linked to your account. However, in order to be completely safe and to be approved faster, I would advise you to create a Blogspot blog and publish about a dozen posts on it, and sign up for Adsense. This way, you will be approved faster AND you may then use your publisher ID on your other sites.

• NEVER, NEVER use the same computer to log in to your new account as you did to your old account. You might think everything is ok even if you do it once, but come payout time, Google will make sure your account is disabled and your earnings are ‘refunded’ to the appropriate advertisers.

• Don’t break Google Adsense Policies again...whether intentionally or non-intentionally!

Method 3: Take Google to Court

Suing Google – It’s possible! Read the article by Aaron Greenspan at: http://www.huffingtonpost.com/aaron-greenspan/why-i-sued-google-and-won_b_172403.html You’ll notice he eventually lost as Google appealed his case, however reading his case will help you understand how the process works and perhaps will help you in making your case against Google.

Method 4: Using the BBB

The Better Business Bureau – While certainly not the nicest method to approach Google, you may file a complaint via the BBB at: https://odr.bbb.org/odrweb/public/GetStarted.aspx and hear what Google has to respond. The Better Business Bureau is an organization geared to helping individuals not be scrutinized by businesses. The nice thing about using the BBB is that Google is REQUIRED to respond to their complaint. Use this method as a last resort.

When filing the complaint, the link above will ask for Google’s address. This is:

Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043

Next is a sample BBB letter for you to follow. Again, be objective in your writing and keep emotions out.

 October 19, 2009, My Google Adsense Account Was Disabled For "Being A Threat" To Advertisers.

 Adsense Account Number = pub-6120464041269871

Adsense E-Mail = johnhwikesberg@gmail.com

Website = www.stellar-investments.com

 

After writing to the Google Adsense team, they failed to respond to any of my inquires regarding my account. Not to mention, they failed to explain why I was a threat, or warn me that I was a threat.

My account had over $1,100 earned in the last 15 days alone from honest clicks. Its even stated in the e-mail that I was NOT disabled for invalid clicking which leaves me to wonder...Why am I being banned from the program? 

During 1/14/08 and 1/15/08 I had two giant web traffic spikes due to outside publicity generated on the Yahoo! Finance boards (I ran a stock website). I have a feeling these traffic spikes contributed to the bannig, but I may never know! 

I am also complaining about the lack of customer service I have received! I am outraged that a devoted Google supporter, such as myself, is being completely alienated, and ignored...and worst of all, I do not even understand why!

 Not only was Google Adsense my only source of income, but I have also inspired over five other people to create Adsense accounts. Now I must face them and let them know that I have no clue as to why my account is disabled.

 As a web publisher who is running an honest business, I am willing to change any aspect of my website to make Google pleased; however, I demand that I be treated fairly and I am let back into their program. Besides, if I am a threat to their “advertisers” while averaging $3,000 per month, how much of a threat are the individuals who make over $100,000 per month? 

Sincerely,

John H. Wikesberg

Method 5: Calling Google

Calling Google – This is also a method I have not tried, nor do I know whether it works or not, however, calling them may lead you to some results.

I do recall, however, that sometime long ago, this method was used by some individuals, and was not very successful. However, spending some time and giving Google a call would not hurt. If you cannot get to the “Adsense Department” try going through and ask for the Adword’s Department and when you speak to a representative, explain to them your situation and perhaps they may point you in the right direction.

This article was written to help you restore your Google Adsense account one way or another. The methods explained here are to help you restore your income from Adsense MEANING…If you are not making at least $20 per month from Adsense, I recommend not going through the hassle of getting your account back because Adsense is not the only publisher program on the internet, nor is your life over if you have been banned. Focus on building your internet properties and then turn toward Adsense, using the methods I have described. 

As always, when approaching Google, be professional in your conversations and best of luck to using Adsense again!

On a final note, once you do restore your account, keep the following motto in mind: “Cash in often, cash in well” – meaning request payouts as soon as possible and use Adsense only if they’re worth it. 

Good Luck :-)

CREDIT CARDS

Credit cards are plastic cards showing the card-holder's name, a 16-digit account number, an issue date, an expiry date and on the reverse, the signature of the card-holder and the security code. Credit cards can be owned by anyone. Their use worldwide is increasing rapidly. They are a permanent form of credit. The two best known cards are MasterCard and Visa. These credit card companies are linked to the banks that use their surplus funds for this profitable business. There are many types of card in use: credit, debit and cash cards. Debit cards are used as an alternative to cheques. When goods are bought using a debit card, the money is immediately transferred from the shopper's account to the store's account. Cash cards are used to obtain cash from a cash dispenser.

Credit cards, as the name suggest, enable people to obtain instant credit either against goods bought or for cash from a cash dispenser. Obtaining credit for goods involves the retailer filling in a docket either manually or by using the till and then asking the customer to sign the docket. If the card signature and the signature on the docket are the same then the customer is given the goods and the retailer sends the docket to the credit card company, where the transaction is recorded and the retailer paid. The cardholder receives a statement at the end of each month which outlines:

• The balance at the start of the month

• The interest payable on this outstanding balance

• The amounts and details of any transactions that have taken place during the month

• The balance owing at the end of the month

The cardholder is then able to make the decision on how much of the balance he wishes to pay off provided that it is greater than the minimum payment specified by the credit card company. It is now very common for there to be no documentation at the time of purchase, since so many goods and services are bought by phone with credit cards or debit cards.

 

A credit card company enrolls retailers, garages and other businesses that are prepared to accept its credit cards. It also invites applications from individual people who wish to use the card. These people must have a minimum level of income, e.g. $30 000 a year in Singapore. Each cardholder is given a credit limit. This is the maximum amount that the cardholder can have on credit. The credit limit may vary. New customers may have a low credit limit. As they use the card, the credit limit increases. The customer can, however, refuse to have an increased limit.

                                                                                                                                

The cardholder purchases goods and services using the card. He or she may sign a counterfoil but nowadays the chip and pin technique is becoming more widespread. This enables the card number to be validated - enough credit available to make the purchase - and to check that the card has not been stolen. The cardholder is given a copy of the bill. The retailer keeps a copy. Another, signed copy is sent to the credit card company. See the below diagram.

The credit card company charges the business commission on sales. It pays the business at regular intervals less the commission which may be as much as 3 per cent of the sales figure. The cardholder receives monthly statements showing the transactions for the previous month and the total amount owed. The cardholder can pay off the whole amount owed at the end of the month without paying interest or can pay a proportion. Interest is charged if the amount is not paid off in full and this is shown on the statement. If debts are carried over, there is usually a minimum repayment of 2-3 per cent of the balance each month.

It is also possible to obtain a cash advance using a credit card at a bank or using an Automatic Teller Machine (ATM). Interest is charged from the day the cash is withdrawn and a handling charge is also made. It is not advisable to use a credit card to obtain cash for these reasons but this service can be useful to obtain cash quickly and easily in a foreign country. MasterCard and Visa credit cards are issued by most of the major banks. They are also issued by other organizations such as large stores and charities. Some credit cards offer zero per cent or low rates of interest to new account holders for a limited period to attract new business. Some credit cards offer rewards, loyalty points or cash back in return for full payments each month.

Many credit cards offer extra benefits to cardholders. They may offer free purchase protection insurance which covers the consumer if purchases are damaged or stolen while being delivered. Credit card companies also offer 24 hour assistance if a card is lost or stolen. There may also be insurance cover offered to protect against cards being misused when lost or stolen.

Payments on credit cards can be made in person at a bank, by telephone or online. Some credit card companies charge an annual fee to cardholders. Extra payments are charged by the credit card company if the cardholder exceeds the credit limit on the card or if monthly payments are not made on time.

Most consumers in developed countries use credit cards. In some countries they are disliked for religious and moral reasons. However, across the world, the number of credit cards in circulation is steadily increasing as many countries move towards the cashless society. In China, there were 40 million credit cards in circulation in 2005. This rose to 56 million in 2006 showing an increase of 40 per cent.

Advantages to the Credit Card Holder

• Credit cards provide instant credit and are simple and quick to use.

• It is safer to carry a credit card than to carry a large sum of money.

• Free credit can be obtained for at least a month. It is possible to obtain up to eight weeks' free credit if purchases are made at a particular time in the month.

• Credit cards can be used in many different outlets, e.g. shops, hotels, garages, restaurants and in many different countries.

• Credit card companies may offer zero per cent interest for up to twelve months to transfer balances from another credit card. This may help people to avoid the interest payments on arrears.

• Credit cards can be used to obtain cash advances in the currency of the country you are in.

• If the cardholder is a business person, the credit card can be used to charge expenses. The business person does not have to use his/her own money and, hopefully, the expenses would be paid before the credit card payment is due.

Disadvantages to the Credit Card Holder

• Although credit cards are used worldwide, they are still not accepted in many outlets. For example, in Pakistan, credit cards are accepted in the top range of hotels but they are not accepted in the majority of budget hotels. The up-market shops and restaurants do accept them and cash advances can be obtained at some banks but not those in the smaller towns.

• The rate of interest charged is higher than that for other forms of credit and for a bank loan.

• Consumers tend to be tempted to spend more than they should and so are unable to pay off the debt at the end of the month.

             

• Sometimes prices are higher because the retailer wishes to cover the commission charged by the credit card company.

• If a card is stolen or 'cloned' i.e. copied, many unauthorized transactions may result before the fraud is discovered.

• If a card is lost or stolen and the cardholder does not inform the credit card company, the cardholder could be liable for losses resulting from the misuse of the card.

Advantages to Businesses of Accepting Credit Cards

• Accepting credit cards usually means that a business increases sales. It may also give the business a competitive edge over any rival businesses that do not accept credit cards.

• The business does not have to hold too much cash on the premises which reduces the security risks to the business.

Disadvantages to Businesses of Accepting Credit Cards

• The businesses are charged some commission by the credit card companies.

• Accepting credit cards increases the paperwork and the records need to be kept.

• Extra time is needed to check for stolen cards and credit limits of customers.

• Businesses selling large quantities of goods on credit may experience delays in receiving the payments. This does not help their cash flow.

• Credit card fraud and bad debts may mean losses to the credit card company.

Credit cards should not be confused with charge cards such as Diner's Club or American Express. These organizations require cardholders to pay off their bills monthly by an agreed date. No arrears can be carried forward.

Security of Credit Cards and Credit Card Fraud

Credit card fraud is a major concern for most cardholders. In the UK, credit card fraud totaled over £200m in the first half of 2006 with online, phone and mail order fraud continuing to increase. It is estimated that one in ten of the people making online transactions in the UK is the victim of some kind of fraud, each losing £845 on average. Perhaps these figures are not surprising as over 26 million people shop online each year making an estimated 380 million transactions.

Credit card fraud costs the credit card companies hundreds of millions of pounds each year. It is not surprising that ways of reducing this fraud have been looked into.  One way around the problem is to authorize each transaction as it occurs by checking via the phone or a special terminal whether the card has been stolen. Another way is to make people key in their PIN at the checkout when making purchases using credit or payment cards.

To make shopping online more secure, Visa and MasterCard offer increased protection for credit card payments. Retailers are invited to participate in MasterCard Secure Code and Verified by Visa, security systems where the shopper has to register and is given an individual password. Online transactions cannot be made without the use of the password to authenticate the identity of the cardholder, thus protecting the cardholder against unauthorized use of the card.

The Chip and Pin system has also helped to reduce credit card fraud in the countries where it has been introduced. Credit card account holders are given a unique four-digit PIN number (Personal Identification Number) e.g. 1234. When the card is used, the pin number is keyed into the pin pad.

An authentication system based on Chip and Pin, for use both online and when buying on the telephone, has been developed. The system works via a cardholder inserting his/her chip and pin card into a hand-held card reader and entering the pin number. On validating the pin number entered, the reader generates a unique, one-time only password which the cardholder provides to the seller for authentication with the cardholder's bank.

Most credit card companies have fraud detection systems to check for any unusual activity (unusually large purchases) on an account. Zero Online Fraud Liability may also be offered. If a credit card is used to make payments online, the cardholder will not have to pay for online transactions made without the cardholder's authority.

Biometric testing can also be performed, whereby the user places an index finger into a machine which compares the fingerprint with one previously recorded. Another method looks at the way a person writes a signature by concentrating on the timing, the rhythm and the invisible pen movements. There are also systems which use the pattern on the retina of a person's eye or fingerprint being checked. Credit card companies also offer 24 hour worldwide assistance if a card is lost or stolen overseas. There may also be insurance cover offered to protect against cards being misused when lost or stolen.

Tips to Credit Card Holders to Reduce Fraud by:

• Never disclosing the pin number of the card to anyone.

• Not allowing card details out of sight when making a transaction (particularly in restaurants).

• Shredding all unwanted cards and credit card statements.

• Ignoring unsolicited emails about pin numbers.

• Shielding the screen when entering the pin number in a shop or cash machine.

• Giving card details on the telephone only when you have made the telephone call and when you are familiar with the company you are calling.

• Using only secure websites showing the security icon (locked padlock or unbroken key symbol). The beginning of the retailers’ web address will change from 'http' to 'https' when a purchase is made using a secure connection.

• Using a protected computer. The computer should have anti-virus software and a firewall.

• Opening a separate Internet-only credit card for online purchases only with a low credit limit.

Methods of Appeal in Advertisement

Methods of appeal are concerned with how the advertisement is presented. They are advertising techniques designed to associate a product or service with something that the consumer can relate to and make an impact on the consumer. They may be concerned with the content of the advertisement, the tone of the advertisement or the sound effects used in presenting the advertisement.  Many advertising devices appeal to people's emotions and play on their fears.  Professionals in the advertising industry believe that human beings are emotional creature’s first and rational creatures later. If you engage the emotions of the consumer, you will attract the attention of the consumer. The combination of the product to be advertised and the market to which the campaign is directed may determine the method of appeal used. Advertisements are often repeated to reinforce the message. They may be changed slightly to gain attention but the message in still the same.

Examples of Emotional Methods of Appeal in advertising

Affluence - some advertisements use the devices of extravagance, luxury and wealth - exotic locations, expensive jeweler, and very large houses - to persuade people to buy holidays, expensive cars and handmade fitted kitchens as well as banking and investment services.

Nostalgia - old fashioned or comfortable, warm surroundings, with a look of days gone by are sometimes used as the scene for an advertisement to sell holidays in luxury hotels, cheeses and soft furnishings.

Sexual attraction - this device is often used to advertise cosmetics, perfumes and cars. By owning the particular car or using the particular perfume, the user will be attractive to the opposite sex.

Masculine or feminine appeal - male characteristics such as a powerful body or strength are used to sell male cosmetic products and sports cars. Female characteristics such as softness, prettiness, gentleness are used to advertise chocolates, nightwear and cosmetics.

Romance - success with the opposite sex and the product advertised are put together in the consumer's mind. This is a widely used advertising device often aimed at younger age groups. Chocolates, soap and cosmetics are often advertised in this way.

Fear of being alone/need for social acceptance - advertisements implying that potential customers can join particular groups ('Join the Jet Set') if they buy a particular product are popular with manufacturers of soaps and deodorants. These advertisements play on people's fear of being alone and not being part of the crowd.

Love of children and babies - toddlers, babies and small children are often used in advertisements. They may suggest softness and protectiveness. Natural parental feelings and the desire for a happy family life may be used to boost sales of baby food, toys and games and breakfast cereals.

Fondness for animals - certain types of animals portray certain images. Puppies suggest playfulness and gentleness. This method of appeal has been used for toilet paper. Tigers exhibit strength and power. This image has been used to advertise petrol.

Fear of being ill - advertisers of medicines, cold remedies, slimming programs and health products sometimes use pictures or descriptions of people who are not well and who will be helped by using the products advertised. 'Healthy eating means a healthy family means eating Happy Henry Cornflakes'.

Cleanliness and hygiene - advertisements for domestic appliances, cleaning materials floor polishes and detergents often use sparkling rooms and very clean clothes as a way of showing what these products can achieve. The implication is that the consumer will not have such a clean house unless she buys these products.

Desire for an easy life (convenience) - advertisers of washing machines, dishwashers and other household appliances often show pictures of life made simpler and easier by the use of labor-saving machines. 'Use the new Wonder Cleaner from XYZ Ltd and sit down all morning'. This method of appeal may also be true for advertisers of convenience and ready-made meals who show how much time is saved by using a ready-made pizza or pie.

Love of a bargain - many people likes to feel that they are buying something at a cheap price. Slogans such as 'buy while stocks last' and 'bargain of the week' are likely to attract the attention of many consumers looking for value for money.

Hero worship - advertisers often pay famous personalities such as actors, pop stars or sports people to use a specific company's equipment or wear clothing showing a particular logo or brand or praise and recommend a product. Consumers who 'worship' the celebrity featured in the advertisement will want to use the same products. If you wear a certain type of sports shirt you might be able to play football like David Beckham.

Ambition and status - many advertisers appeal to people's desire to succeed in their jobs. The successful person in the advertisement uses the product, perhaps a particular model of a computer. If other people use it too, they will also be successful.

Other Methods of Appeal

Music - makes a television or radio advertisement more interesting. Lively music may make an advertisement exciting. Classical music may be seen as relaxing and be used for products such as designer clothes.

Movement - many television advertisements show people moving about and doing something to catch the audience's attention, e.g. having breakfast to advertise cornflakes, driving a car to demonstrate what it can do.

Humor - people like to laugh. Advertisers as often introduce humor into the situations shown in advertisements. They may make use of jokes, cartoons or amusing situations. Some of the most successful advertisements and most remembered are those that make people laugh.

Color - an advertisement in color appeals far more than one in black and white. Color used in newsprint (although not high quality reproduction) makes advertisements stand out from the newsprint. The use of color in glossy magazines adds to the appeal of the magazine for some readers. Advertisements for foods are made more appealing by the use of highly colored presentations. Color can convey all kinds of messages subconsciously about a product or service to the reader.

Color in advertising
Examples:	Possible Massage	Examples of products advertised
Red or gold	Richness, romance, luxury	Chocolates
Black or purple	Drama, mystery, luxury	Chocolates
Blue	Coolness	Soft drinks
White	Cleanliness	Household cleaners
Yellow	Sunshine and brightness	Breakfast cereal
Green	Nature and freshness	Foods

Durability - advertisers of cars, furniture and carpets sometimes stress the quality and reliability of their products saying that they will last for years. The most successful advertisements are those that people remember. They are usually remembered for their method of appeal or for the slogan used like “Beanz means Heinz”; “Go to work on an egg”; and “A Mars a Day helps you work, rest and play” etc

In Australia in early 2007, a poll was held to find out the advertisements that Australians loved the most and hated the most. Telstra's Big Pond Rabbits commercial showing a father telling his son that the Great Wall of China was built to keep out the rabbits was voted top television advertisement. Animal advertisements and those showing Australian past-times such as sailing and enjoying the beach also did well in the poll. The most hated advertisements were those that disfigured the human body in some way such as a tongue jumping out of its owner's mouth to advertise a brand of beer.

Advertisements need to be liked. If people like them, they will remember them. They will talk about them to friends and family and even switch from another brand to buy the advertised brand. It is not just the choice of media that is important but also the method of appeal or device used.